As the summer months usher in a vibrant season of festivals, weddings, and corporate gatherings, event marketers are tasked with creating memorable experiences. High-quality print materials—ranging from invitations to promotional banners—play an indispensable role in crafting these unforgettable events. They not only set the tone but also enhance the overall attendee experience, leaving a lasting…
Best Practices for Developing Training Manuals Conducting a successful training seminar requires careful planning, organization, and effective communication. We at Replica would argue that the most important component of that communication is the participant’s training manual. Creating effective training manuals is essential for ensuring that your audience learns and retains the information you’re trying to…
This month we have a unique new addition to our Replica team. Replica owner, Ryan Stevens, recently adopted a new family member who has become our new C.C.O. (Chief Cuddle Officer)! Soni has jumped right into her role here at Replica and has quickly become everyone’s favorite coworker. Ryan adopted Soni from Baja Animal Sanctuary,…
In this current digital age, printed materials might sound as outdated as a rotary phone, but here at Replica, we know that couldn’t be more false. There’s no doubt that digital marketing is effective, and it’s also easy to measure and analyze. Despite those attractive aspects, the sheer volume of competition you’re up against every…
This month’s employee spotlight, Stephanie, comes all the way from Gilbert, South Carolina! Stephanie is our newest sassy, southern addition to our production team. As a part of our production team, Stephanie completes the finishing work for all print projects, such as binding, cutting, and drilling. When she’s not in the production room with us,…
Here at Replica, we believe our most valuable assets are not the machines we use for printing, but rather our hard-working employees who operate them. After all, without our awesome team, our printers are just expensive hunks of plastic! Everyone here on Team Replica helps to ensure your print projects are the best quality and…
Local Printer vs. Online When comparing apples to apples, the quality, service, and know-how of the local printer win every time, but comparing an online printer to a local commercial print shop is more like comparing apples to oranges. The two could not be more different. When using an online printer, you sacrifice consistent quality…
What is Every Door Direct Mail (EDDM)? Every Door Direct Mail (EDDM) is an affordable targeted advertising technique that lets you map your marketing mail audience by age, income, or household size. This service, through USPS, allows companies to easily and inexpensively send a marketing message to entire neighborhoods or geographic areas. Studies have shown…
Choosing a color scheme for any logo, flyer, poster, pamphlet or brochure can be difficult, especially if you have no experience in graphic design. However, if you have the right knowledge and know how to use the tools available to you, finding the perfect eye-catching color palette will become much easier. In this post, we…
Many people are not familiar with the basic uses and advantages of digital printing, or even what digital printing is. In a past blog post, we have covered specifically what digital printing is in great detail, but I will go over a quick recap now before I get to what digital printing can do for…